Post Covid:19 Update: Geomarketing Market To Reach USD 41.2 Billion By 2027 | CAGR 24.7% — Forencis Research

Global Geomarketing Market: Key Highlights

• According to the new market research report “Geomarketing Market by Component (Solution, Services), by Deployment Type (Cloud, On-Premises), by Technology (Bluetooth, Global Positioning System, Radio-Frequency Identification and Wi-Fi.), by Location Type (Indoor, Outdoor), by End-User (Healthcare, Retail and Ecommerce, BFSI, Media and Entertainment, IT & Telecommunication and Others), by Region (North America, Asia Pacific, Europe, Middle East and Africa, South America) — Global Forecast (2020 to 2027)”, the global Geomarketing Market is estimated to reach USD 41.2 Billion by 2027 at a CAGR of around 24.7% during the review period.
• The Geomarketing is a fast evolving marketing strategy which has been embraced by the organization for marketing activities to develop logical as well as powerful impact to the user and probable consumers across the entire marketing infrastructure.
• Moreover, it also support the organization with valued information such as transit behaviors, area most visited and various other services which may lead to improve the demand of the market in the forecast period.

Global Geomarketing Market: Key Market Dynamics

• With the increasing adoption for digital platform is witness to boost the growth of the market in the projected period. Whereas, various industries has started adopting the digital marketing strategy by replacing the traditional platform as lead to benefit with the advance features and user experience.
• The connected devices such as IoT and blockchain is also anticipated to boost the growth of the market in the forecast period.
• One of the major key concern of the geomarketing market is the security issue which may hinder the growth of the market. Whereas, the increasing cyber threat can lead to create a concern issue for the vendors as well as consumers mostly when the information is not being maintained securely.
• Security issue, for the consumer data which has been kept for future analytics, it misplace or misuse can also lead to cause a major legal concern for organization and customers. These factor may create a major restraining factor for the market adoption in the forecast period.

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Global Geomarketing Market: Regional Overview

• North America:

The region is witness to be one of the leading in the adopter of advance technologies. The region is anticipate to account for a major share in terms of revenue and demand in the overall growth of geomarketing market. Whereas, US and Canada is projected to plays a major contribution for the growth of the market in the region. However, the region has increase the focusing for the growth on research and development activities which may also increases the market growth. These trend will lead to enhance the growth of the geomarketing market in the projected period.

• Asia-Pacific:

The Asia-Pacific is witness to increase significant market growth during the forecast period as the region hold more than 50% of the world population. Whereas, the companies in China are also investing heavily in the intelligence manufacturing. The countries such as Japan and China is also projected major investments of the growth and development of the new emerging technologies such as Artificial Intelligence (AI), Blockchain and IoT.

Hence, Indian government has taken an initiative for the economy growth with the Make in India project. These may lead to increase the demand of the market growth in the forecast period.

Global Geomarketing Market: Key Players Overview

• Microsoft:

The Microsoft Corporation is an American multinational technology company, which develop, support and sells computers, consumer electronic and various other services. The Microsoft Azure is a cloud computing platform is used for the purpose of testing, deploying and managing application. Whereas in 2020, the company has extended its partnership with TomTom to utilize its LBS across Microsoft technologies with the help of Microsoft cloud services.

Hence, Microsoft Dynamics 365 is a cloud based platform that unifies CRM and ERP capabilities into applications that will able to connect the enterprise from the finance and customer relationship as well as marketing and sales to operations.

• Cisco Systems, Inc.:

Cisco Systems, Inc. is an American multinational conglomerate, which manufactures, develops, as well as sells networking hardware, software, telecommunications equipment. Whereas, the Cisco cloud solutions helps to bring together the networking, security, and management across your multicloud environment. In 2019, the company has collaborated with Aislelabs for the launch of three flow applications on Cisco DNA Spaces App Center for location-based data visualization.

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