Online Grocery Market is projected to reach a value of USD 1100.21 billion by 2027 at a CAGR of 23.6%.

DataBridge Market Research
6 min readNov 19, 2020

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Online Grocery Market: Summary

The Global Online Grocery Market is projected to reach a value of USD 1100.21 billion by 2027 at a CAGR of 23.6%.

The online grocery refers to the purchase of fresh and packaged food through online portals. The rising working population, as well as the tedious commuting is anticipated to provide a key opportunities to businesses and entrepreneurs to drive the online grocery stores. Global online grocery market is growing at a rapid pace with the outbreak of Covid-19 Pandemics is excepted to rise the demand for customers for buying grocery online, it lead to avoid going stores as well as limit their social contacts. However, lack of trust regarding the freshness of products are expected to hinder the growth of the market in the forecast period.

Online Grocery Market: Market Dynamics

Market Driver:

  • Increasing Adoption of IoT
  • There has been increasing adoption of IoT for the growth of the online grocery market. This result will help retailers to improve the customer experience as well as to manage inventory efficiently
  • The growing adoption of Internet of Thing (IoT) by the retailers throughout the globe is projected to fuel the market growth in the forecast period
  • On 2018, Walmart has partnered with Microsoft Corporation to boost the digital transformation as well as to offer a enhance shopping experience to its customers
  • According to these of five year deal in between the two companies, the Walmart will move a significant portion of samsclub.com as well as walmart.com to Azure to boost the user online experience
  • The adoption of Internet of things (IoT) is projected to grow at a high growth rate during the forecast period

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  • Outbreak of Covid-19 Pandemics
  • The outbreak of Covid-19 pandemics is also lead to enhance online grocery market growth. These has led to rising the customers demand for buying the grocery thought online in order to avoid going to the store as well as to limit the social contact.
  • The Pandemics has rise the demand of the online grocery store throughout the globe, hence it is projected to develop the consumer buying behaviors as well as caret a positive impact for long time.
  • For example, in April 2020 the Walmart Inc. and Nextdoor has announced the launch of their “Neighbors Helping Neighbors” program, an effort to make it easier for neighbors across the country to help one another during the COVID-19 pandemic.
  • Rising Penetration of Internet Services

Market Restraint:

  • High Operating Cost

Online Grocery Market: Key Segments

  • The online grocery market is majorly segments into product type, deliver type, shopper and end-user.
  • On the basis of product type, the market is bifurcated into fresh produce, breakfast & dairy, staples & cooking essentials, snacks & beverages, baked product, ready to eat food and others. The staples and cooking essentials segment is projected to have the highest growth. Hence, these is being attributed to the majorly shopping of staples such as food grains, flours, and oil.
  • On the basis of delivery type, the market is segmented into home delivery and click & collect.
  • On the basis of shopper, the market is sub-segmented generation z, millennial, generation x, baby boomers and silent generation. The millennial and generation z are the most attractive consumer segments in the market.
  • On the basis of end-user the market is divided into individuals and distributors.

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Key Companies Covered

  • Ahold Delhaize (Company Overview, Financial Overview, Product Synopsis, Key Developments, SWOT Analysis, & Key Strategy)
  • Amazon.com, Inc.
  • Best Buy Co Inc.
  • Costco Wholesale Corporation
  • Fresh Direct, LLC.
  • Instacart
  • Peapod LLC
  • Publix Super Markets Inc.
  • Target Corporation
  • Walmart Inc
  • Other Key Companies

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Online Grocery Market: Report Segmentation

For the scope of the report, In-depth segmentation is offered by Forencis Research

Online Grocery Market, by Product Type

  • Fresh Produce
  • Fruits & Vegetables
  • Meat & Seafood
  • Breakfast & Dairy
  • Milk
  • Yogurt
  • Cheese
  • Butter
  • Others
  • Staples & Cooking Essentials
  • Snacks & Beverages
  • Salt & Spices
  • Coffee/ Tea Powder
  • Pickles
  • Oils/ Vinegar
  • Honey/ Jam
  • Baked Products
  • Cakes & Pastries
  • Breads & Rolls
  • Frozen Desserts
  • Ready to Eat Food
  • Instant Noodles
  • Pasta
  • Sandwiches
  • Others

Online Grocery Market, by Delivery Type

  • Home Delivery
  • Company Owner Stores
  • Third-Party Stores
  • Click & Collect

Online Grocery Market, by Shopper

  • Generation Z
  • Millennial
  • Generation X
  • Baby Boomers
  • Silent Generation

Online Grocery Market, by End-User

  • Individuals
  • Distributors

Online Grocery Market, by Region

  • North America
  • US
  • Canada
  • Mexico
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Rest of Europe
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa
  • South America
  • Brazil
  • Argentina
  • Rest of South America

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Table of Content

  1. INTRODUCTION
  2. Research Objectives
  3. Market Definition
  4. Research Scope
  5. Regional Coverage
  6. Research Timeline
  7. Assumptions
  8. Limitations
  9. RESEARCH DESIGN & SCOPE
  10. Introduction
  11. Primary Research
  12. Key Industry Expert Insight
  13. Secondary Research
  14. Vital Data from Secondary Sources
  15. Market Size Estimation
  16. Data Validation & Triangulation
  17. EXECUTIVE SUMMARY
  18. MARKET DYNAMICS
  19. Introduction
  20. Drivers
  21. Growing Awareness Among Consumers About Online Transformation
  22. Rising Penetration of Internet Services
  23. Increasing Adoption of IoT
  24. Outbreak of COVID-19 Pandemics
  25. Restraint
  26. High Operating Cost
  27. Opportunities
  28. Technological Growth in Online Platforms
  29. Challenges
  30. Lack of Trust Regarding the Freshness of Products
  31. Market Factor Analysis
  32. Porters Five Forces Analysis
  33. Power of Buyers
  34. Power of Suppliers
  35. Intensity of Competition
  36. Challenges of Substitutes
  37. Challenges of New Entrants
  38. Macro-Economic Indicators
  39. COVID-19 Impact Analysis
  40. Impact on Service
  41. Impact on Market Growth
  42. Impact on Regions
  43. GLOBAL ONLINE GROCERY MARKET BY PRODUCT TYPE, MARKET SIZE IN USD MILLION (2018–2027)
  44. Introduction
  45. Fresh Produce
  46. Fruits & Vegetables
  47. Meat & Seafood
  48. Breakfast & Dairy
  49. Milk
  50. Yogurt
  51. Cheese
  52. Butter
  53. Others
  54. Staples & Cooking Essentials
  55. Snacks & Beverages
  56. Salt & Spices
  57. Coffee/ Tea Powder
  58. Pickles
  59. Oils/ Vinegar
  60. Honey/ Jam
  61. Baked Products
  62. Cakes & Pastries
  63. Breads & Rolls
  64. Frozen Desserts
  65. Ready to Eat Food
  66. Instant Noodles
  67. Pasta
  68. Sandwiches
  69. Others
  70. GLOBAL ONLINE GROCERY MARKET BY DELIVERY TYPE, MARKET SIZE IN USD MILLION (2018–2027)
  71. Introduction
  72. Home Delivery
  73. Company Owner Stores
  74. Third-Party Stores
  75. Click & Collect
  76. GLOBAL ONLINE GROCERY MARKET BY SHOPPER, MARKET SIZE IN USD MILLION (2018–2027)
  77. Introduction
  78. Generation Z
  79. Millennial
  80. Generation X
  81. Baby Boomers
  82. Silent Generation
  83. GLOBAL ONLINE GROCERY MARKET BY END-USER, MARKET SIZE IN USD MILLION (2018–2027)
  84. Introduction
  85. Individuals
  86. Distributors
  87. GLOBAL ONLINE GROCERY MARKET BY REGION, MARKET SIZE IN USD MILLION (2018–2027)
  88. North America
  89. US
  90. Canada
  91. Mexico
  92. Asia-Pacific
  93. China
  94. India
  95. Japan
  96. Australia
  97. South Korea
  98. Rest of Asia-Pacific
  99. Europe
  100. Germany
  101. France
  102. Italy
  103. UK
  104. Spain
  105. Rest of Europe
  106. Middle East and Africa
  107. Saudi Arabia
  108. UAE
  109. Rest of Middle East and Africa
  110. South America
  111. Brazil
  112. Argentina
  113. Rest of South America
  114. COMPETITIVE LANDSCAPE
  115. Introduction
  116. Market Ranking/Share Analysis of Key Companies
  117. Company Benchmarking
  118. Key Developments
  119. COMPANY PROFILES
  120. Ahold Delhaize
  121. Company Overview
  122. Financial Overview
  123. Products/Solutions/Services Offered
  124. Key Developments
  125. SWOT Analysis
  126. Key Strategy
  127. Amazon.com, Inc.
  128. Best Buy Co Inc.
  129. Costco Wholesale Corporation
  130. Fresh Direct, LLC.
  131. Instacart
  132. Peapod LLC
  133. Publix Super Markets Inc.
  134. Target Corporation
  135. Walmart Inc.
  136. Other Key Companies
  137. APPENDIX
  138. Key Industry Expert Insights
  139. Primary Discussion Guide
  140. Customization Options

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Forencis Research is a B2B market research, intelligence and advisory firm engaging in market research and consulting services across leading industries, globally. Our robust and meticulous research team provides high growth and niche syndicated reports, customized reports and consulting reports to the diverse global fortune clientele and intellectual institutions. Forencis Research database is a constantly evolving pool of reports and white paper studies which helps companies to foster accelerated revenue growth in global and regional markets. Forencis Research delivers market research and consulting reports on high growth markets to help companies dominate their competition and set themselves apart by attaining increased revenue growth. To enable exclusive insights around the target market, Forencis Research employs robust research Methodology & Design which includes data acquisition, data synthesis and data correlation, through Primary and Secondary Research. Through the obtained data, Top-down and bottom-up methods are exercised to attain and verify data sanity within the entire market. This market data is yet again correlated with Forencis Research’s internal database before presenting it in any of our final publications. These methods of data correlation and amalgamation benefit us to put forward accurate market estimates enabling our clients to transform their business, markets and most importantly their “REVENUES”.

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