COVID Update: Mobile Engagement Market is projected to reach a value of over USD 74.1 Billion by 2027 at a CAGR of around 43.4%.
Mobile Engagement Market: Summary
The Global Mobile Engagement Market is projected to reach a value of over USD 74.1 Billion by 2027 at a CAGR of around 43.4%.
Mobile Engagement is refers to an act of engaging a customers with the websites, mobile application as well as mobile messaging channels. Also, it is a method to connect the customers by an Omni channel by internally as well as externally the application. Whereas, it use to enhance the brand experiences and improve the customer relationship for the organization. It helps the user and application to interact as soon as the application downloads with the push notifications or an email.
Hence, it help to enhance the relationship with customer as well as revenue which will lead to improve the demand of the market in the forecast period.
Mobile Engagement Market: Drivers & Restraints
Market Driver:
- Rising Adoption of Smartphones
With the rising adoption of smartphones is witness to increase the demand for the mobile engagement market in the forecast period. Whereas, with the use of mobile-based applications are help to provide real time data benefit as well as boost the customer experience. However, it allows the companies to use in application messaging and push notification to make the user feel welcome and engage. Also, the companies are using the mobile engagements to boost brand experience as well as to support the business to make long term relationship with the customer.
Hence, the customers is most use mobile devices for online shopping items from Amazon, eBay as well as e-commerce platform. As well as it provides a benefits to shop and compare the product for the best result. This will lead to increase the demand of the mobile engagement market in the forecast period.
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Market Restraints:
- Security Concern
One of the major key concern of the mobile engagement market is the security which may hamper the market growth. Whereas, the new features and updates are at the high risk of the security. However, every mobile and phone operating system has a security issues, which can hamper the market growth. The smartphone user is facing a various threats when they use their phone. Moreover, it is projected that attacker can steal the user identify and the data store in the devices which is major issue in the growth of mobile engagement market in forecast period.
Hence, before any install or storing application the user should identify the data, which can lead to protect the device from the threat.
Mobile Engagement Market: Key Segments
- Segmentation based on Solution: In-App Messaging, E-Mails, Push Notifications, SMS and MMS and Others.
- Segmentation based on End-User: Retail, IT & Telecommunication, Media and Entertainment, Retail and Others.
- Segmentation based on Enterprises Size: Small and Medium-Sized Enterprises and Large-Scale Enterprises.
- Segmentation based on region covers: North America, Europe, Asia-Pacific, Middle East & Africa and South America with individual country-level analysis.
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Mobile Engagement Market: Report Scope
The report on the mobile engagement market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.
Report FeaturesSpecificsHistorical/Estimated/Forecasted Market Size Years2019–2027Base Year for Market Calculation2020Forecasted Period2021–2027 (2021 estimated year, forecasted up to 2027)Measured UnitsValue (USD Million)Segments IncludedSolution, End-Use, Enterprises Size, and RegionRegional CoverageNorth America, Asia-Pacific, Europe, Middle East & Africa, South America
Key Companies Covered
- Oracle (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
- IBM Corporation
- Salesforce.com, Inc.
- Adobe
- Selligent Marketing Cloud
- Vibes
- Airship
- Swrve Inc.
- Tapjoy, Inc.
- Accengage
- Other Key Companies
- Leanplum
- FOLLOWANALYTICS
- Webtrekk GmbH
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Mobile Engagement Market: Report Segmentation
For the scope of the report, In-depth segmentation is offered by Forencis Research
Mobile Engagement Market, by Solution
- In-App Messaging
- E-Mails
- Push Notifications
- SMS and MMS
- Others
Mobile Engagement Market, by End-User
- Retail
- IT & Telecommunication
- Media and Entertainment
- Retail
- Others
Mobile Engagement Market, by Enterprises Size
- Small and Medium-Sized Enterprises
- Large-Scale Enterprises
Mobile Engagement Market, by Region
- North America
- US
- Canada
- Mexico
- Asia-Pacific
- China
- India
- Japan
- Taiwan
- South Korea
- Rest of Asia-Pacific
- Europe
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
- Middle East & Africa
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
- South America
- Brazil
- Argentina
- Rest of South America
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Table of Content
1 Introduction
2 Research Design & Scope
3 Executive Summary
4 Market Dynamics
5 Industry Trends — Porters Five Forces Analysis
6 GLOBAL MOBILE ENGAGEMENT MARKET BY SOLUTION, Market Size in USD Million (2019–2027)
7 GLOBAL MOBILE ENGAGEMENT MARKET BY END-USER, Market Size in USD Million (2019–2027)
8 GLOBAL MOBILE ENGAGEMENT MARKET ENTERPRISES SIZE, BY Market Size in USD Million (2019–2027)
9 GLOBAL MOBILE ENGAGEMENT MARKET BY REGION, Market Size in USD Million (2019–2027)
10 Competitive Landscape
11 Company Profiles
12 Appendix
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