COVID Update: Data Monetization Market is projected to reach a value of over USD 7.5 Billion by 2027 at a CAGR of around 19.9%.

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5 min readOct 7, 2020

DATA MONETIZATION MARKET: SUMMARY

The Global Data Monetization Market is projected to reach a value of over USD 7.5 Billion by 2027 at a CAGR of around 19.9%.

Data monetization refers to the process of using data to get the significance economic benefits. Whereas, data monetization helps to leverage the data generated with the business operations, and data collected through electronic devices and sensors. However, it involved the monetization of the assets of data to enhance the revenues from the available data sources as well as real time streamed data. Moreover, it used to generate valuables insights for the industries to generate new revenue steam.

Hence, it also helps to enhance data sharing as well as collaboration between internal and external stakeholders which may lead to improve the growth of the market in the forecast period.

DATA MONETIZATION MARKET: DRIVERS & CHALLENGES

Market Driver:

  • Increasing Adoption for Big Data and Internet of Thing (IoT)

With the increasing adoption for the big data and Internet of Things (IoT) is witness to boost the growth of the data monetization market in the projected period. Whereas, it benefits the business by providing the real-time services. Also, it helps to enhance the revenue and productivity for the Telecommunication, banks, and other enterprises, as well as support government agencies to engage its growth for citizens.

According to the IBM Corporation report, more than 20% of companies surveyed have an enterprise wide big data strategy. Also, it helps to improve revenue streams as well as to generate insights from disparate data sources to enhance decision making process for the business and organizations environments. Moreover, it also help to enhance the sales and marketing performance which is anticipate to boost the growth of data monetization market in the forecast period.

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Market Challenges:

  • Quality and Complexities in Data

One of the major key concern of the data monetization market is the quality and complexities in data which may hamper the market growth. Whereas, sharing of data across various industries and integrating the data products with the systems may lead to reduce the quality of data. Also the quality of data may results to create a complexity and inconsistency for the organizations.

Hence, it may directly create a negative impact for the growth of the industries, without the data quality the data can lead to create undesired or unexpected results. These may lead to hamper the growth of the market in the projected period.

DATA MONETIZATION MARKET: KEY SEGMENTS

  • Segmentation based on Deployment Type: Cloud and On-Premises.
  • Segmentation based on Data Type: Customer Data, Product Data, Financial Data and Supplier Data.
  • Segmentation based on Services: Support and Maintenance, Implementation and Integration and Consulting.
  • Segmentation based on Enterprise Size: Large Enterprise and Small and Medium-Sized Enterprises (SMEs).
  • Segmentation based on End-Use: BFSI, Telecom, Retail, Defense, Transportation, Healthcare, Energy, Manufacturing and Others.
  • Segmentation based on region covers: North America, Europe, Asia-Pacific, Middle East & Africa and South America with individual country-level analysis.

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DATA MONETIZATION MARKET: REPORT SCOPE

The report on the data monetization market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.

Report FeaturesSpecificsHistorical/Estimated/Forecasted Market Size Years2019–2027Base Year for Market Calculation2020Forecasted Period2021–2027 (2021 estimated year, forecasted up to 2027)Measured UnitsValue (USD Million)Segments IncludedDeployment Type, Data Type, Services, Enterprise Size, End-User, and RegionRegional CoverageNorth America, Asia-Pacific, Europe, Middle East & Africa, South America

Key Companies Covered

  • Microsoft (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  • Oracle
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sisense Inc.
  • IBM Corporation
  • TIBCO Software Inc.
  • QlikTech International AB
  • Domo, Inc.
  • Other Key Companies
  • Accenture
  • Infosys Limited
  • Infor
  • Reltio

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DATA MONETIZATION MARKET: REPORT SEGMENTATION

For the scope of the report, In-depth segmentation is offered by Forencis Research

Data Monetization Market, by Deployment Type

  • Cloud
  • On-Premises

Data Monetization Market, by Data Type

  • Customer Data
  • Product Data
  • Financial Data
  • Supplier Data

Data Monetization Market, by Services

  • Support and Maintenance
  • Implementation and Integration
  • Consulting

Data Monetization Market, by Enterprise Size

  • Large Enterprise
  • Small and Medium-Sized Enterprises (SMEs)

Data Monetization Market, by End-User

  • BFSI
  • Telecom
  • Retail
  • Defense
  • Transportation
  • Healthcare
  • Energy
  • Manufacturing
  • Others

Data Monetization Market, by Region

  • North America
  • US
  • Canada
  • Mexico
  • Asia-Pacific
  • China
  • India
  • Japan
  • Taiwan
  • South Korea
  • Rest of Asia-Pacific
  • Europe
  • Germany
  • France
  • Italy
  • UK
  • Russia
  • Rest of Europe
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa
  • South America
  • Brazil
  • Argentina
  • Rest of South America

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Table of Content

1 Introduction

2 Research Design & Scope

3 Executive Summary

4 Market Dynamics

5 Industry Trends — Porters Five Forces Analysis

6 GLOBAL DATA MONETIZATION MARKET BY DEPLOYMENT TYPE, Market Size in USD Million (2019–2027)

7 GLOBAL DATA MONETIZATION MARKET BY DATA TYPE, Market Size in USD Million (2019–2027)

8 GLOBAL DATA MONETIZATION MARKET BY SERVICES, Market Size in USD Million (2019–2027)

9 GLOBAL DATA MONETIZATION MARKET BY ENTERPRISE SIZE, Market Size in USD Million (2019–2027)

10 Competitive Landscape

11 Company Profiles

12 Appendix

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