Augmented Reality In Retail Market by Component,by Technology ,by Retail Type, by Region — Global Forecast 2019 to 2024

DataBridge Market Research
4 min readMar 5, 2020


Augmented Reality In Retail Market: Summary

The Global Augmented Reality in Retail Market is estimated to reach USD 8.0 Billion in 2024 at a CAGR of 46.4%. Increasing adoption of smartphones and increasing emphesis on technological advancements are expected to drive the augmented reality in retail market during the forecast period. however, complex and expensive process is expected to restrain the market during next five years. Major investments in augmented reality is expected to become an opportunity for augmented reality in retail market.

Augmented reality is the innovation that grows our physical world, including layers of advanced data onto it. It is a combination of real and virtual worlds. A real object is captured using a device such as camera and the technology combines image with digital information and enhancements. This technology helps buyers to visualize their purchases, enhancing shopping experience. Some key players in global market are Google LLC, Apple Inc., Microsoft Corporation, Facebook Inc., and Zugara, Inc. among others.

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Augmented Reality in Retail Market: Report Synopsis

This market research report offers a comprehensive analysis of key market trends in the global market. It includes detailed discussion on historical market trends, current market dynamics, consumer landscape, growth opportunities and challenges backed by factual feedbacks.

1. On the basis of component, the market is segmented into hardware, software and services.

2. By technology, the global market is segmented into, marker based, markerless, projection based, and superimposition based.

3. By devices, the market is segmented into, mobile devices, special AR devices, AR glasses, AR contact lenses, virtual retinal displays.

4. By application, the market is segmented into virtual try- on, in- store navigation, product catalog, and others.

5. By retail type, the market is segmented into furniture, clothing and accessories, footwear, cosmetic, and others.

Augmented Reality in Retail Market: Report Segmentation

For the scope of report, In-depth segmentation is offered by Forencis Research

Augmented Reality in Retail Market by Component


· Camera

· Sensors

· Projectors

· Display Devices

· Others

Software and Services

· Software Development Kits

· Services

Augmented Reality in Retail Market by Technology

· Marker Based AR

· Markerless AR

· Projection Based AR

· Superimposition Based AR

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Augmented Reality in Retail Market by Device

· Mobile Devices

· Special AR Devices

· AR Glasses

· AR Contact Lenses

· Virtual Retinal Displays

Augmented Reality in Retail Market by Application

· Virtual Try- On

· In- Store Navigation

· Product Catalog

Augmented Reality in Retail Market by Retail Type

· Furniture

· Clothing and Accessories

· Footwear

· Cosmetic

· Others

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Energy Management System Market by Region


· China

· India

· Japan

· South Korea

· Australia

· Rest of Asia-Pacific

North America

· US

· Canada

· Mexico


· Germany

· France

· Italy

· UK

· The Netherlands

· Rest of Europe

Middle East and Africa

· Saudi Arabia


· Rest of Middle East & Africa

South America

· Brazil

· Argentina

· Rest of South America

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About Forencis Research

Forencis Research is a B2B market research, intelligence and advisory firm engaging in market research and consulting services across leading industries, globally. Our robust and meticulous research team provides high growth and niche syndicated reports, customized reports and consulting reports to the diverse global fortune clientele and intellectual institutions. Forencis Research database is a constantly evolving pool of reports and white paper studies which helps companies to foster accelerated revenue growth in global and regional markets. Forencis Research delivers market research and consulting reports on high growth markets to help companies dominate their competition and set themselves apart by attaining increased revenue growth. To enable exclusive insights around the target market, Forencis Research employs robust research Methodology & Design which includes data acquisition, data synthesis and data correlation, through Primary and Secondary Research. Through the obtained data, Top-down and bottom-up methods are exercised to attain and verify data sanity within the entire market. This market data is yet again correlated with Forencis Research’s internal database before presenting it in any of our final publications. These methods of data correlation and amalgamation benefit us to put forward accurate market estimates enabling our clients to transform their business, markets and most importantly their “REVENUES”.

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