App Analytics Market is Estimated to Reach USD 3.9 Billion by 2027

DataBridge Market Research
5 min readSep 30, 2020


The Global App Analytics Market is estimated to reach USD 3.9 Billion by 2027 at a CAGR of 20.5%, states forencis research (FSR).

App analytics is the measure and analysis of data generated when users interact with their mobile applications. It is used to monitor the performance of the applications on the laptop and on the mobile phones. It plays a very important role in the development process such as enhancing the existing product, removing the old features so that consumers can use it with ease. Moreover, it tracks the behavior of user interaction with the applications.

App Analytics Market: Drivers & Challenges

Market Drivers:

Increasing Growth for ROI Evaluation

The adoption of app analytics is excepted to increase in the coming year as the companies are focusing on the return on investment more than their popularity and visibility. App analytics helps the organisation to monitor customer behaviour and to get a deep insight of the user preferences. However, they provide an App Store Optimization (ASO) for a high ranking search results which can improve the ROI of the organization.

Hence, increasing growth for ROI evaluation is expected to surge the app analytics market during the forecast period.

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Developing Advancement in Advertising and Marketing

The developing advancement in advertising and marketing helps mobile marketers to better target their ads and understand the effectiveness of their spending. Also, it used to track the behaviours of individuals and to improve the performance of a business. However, it also helps to optimize user behaviour with accurate data and market performance.

This trend is expected to continue in the forecast period, which is anticipated to drive the app analytics market during the forecast period.

Market Challenges:

Data Privacy and Security Issues in Mobile Apps

Mobile apps are one of the biggest challenges when it comes to data privacy and security issues. The mobile apps obtain data from different sources which gives the attacker to easy access to cookies and environment variables.

Hence, data privacy and security issues in mobile apps may hinder the growth of the app analytics market.

App Analytics Market: Key Segments

  • Based on Type: Web App Analytics and Mobile App Analytics.
  • Based on Deployment Mode: Cloud and On-premise.
  • Based on Component: Solution and
  • Based on Application: Performance Analytics, Marketing Analytics, In-App Analytics and Advertising Analytics.
  • Based on End-User: BFSI, Retail & E-commerce, IT & Telecom, Travel, Media and entertainment, Gaming and
  • Key Regions Covered: North America, South America, Europe, Asia-Pacific, Middle East & Africa and South America, with individual country-level analysis

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App Analytics Market: Report Scope

The report on the app analytics market covers a deep dive analysis of historic, recent and current market trends. furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country-wise analysis for each region covered and the entire supply chain dynamics are covered through the below segmentation.

List of the leading companies operating in the App Analytics Market include:

  • Google LLC (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  • com, Inc.
  • Adobe Inc.
  • IBM Corporation
  • Localytics
  • Swrve Inc.
  • Amplitude, Inc.
  • Mixpanel
  • Appsee Inc.
  • Other Key Companies

App Analytics Market: Report Segmentation

For the scope of report, In-depth segmentation is offered by Forencis Research

App Analytics Market, By Type

  • Web App Analytics
  • Mobile App Analytics

App Analytics Market, By Deployment Mode

  • Cloud
  • On-premise

App Analytics Market, By Component

  • Solution
  • Services

App Analytics Market, By Application

  • Performance Analytics
  • Marketing Analytics
  • In-App Analytics
  • Advertising Analytics

App Analytics Market, By End-User

  • BFSI
  • Retail & E-commerce
  • IT & Telecom
  • Travel
  • Media and Entertainment
  • Gaming
  • Others

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App Analytics Market by Region

  • Asia-Pacific (China, Japan, South Korea, India, Taiwan, Rest of Asia-Pacific)
  • North America (US, Canada, Mexico)
  • Europe (Germany, Russia, France, Italy, UK, Spain, The Netherlands, Rest of Europe)
  • Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East & Africa)
  • South America (Brazil, Argentina, Rest of South America)

Key Questions answered by the report

  • What are the leading developments impacting the global market and its growth?
  • What will be the result of the developments in the global market in the industry and on the market players in the near and far future?
  • What are the develop types of the global market?
  • What are the emerging applications of the global market?
  • What are the major characteristics that will influence the global market growth during the study period?
  • Who are the key global players operating in the market?
  • How are the major players leveraging in the actual global market conditions?

Table of Content

  6. APP ANALYTICS MARKET BY TYPE, Market Size in USD Million (2018–2027)
  7. APP ANALYTICS MARKET BY DEPLOYMENT MODE, Market Size in USD Million (2018–2027)
  10. APP ANALYTICS MARKET BY END-USER, MARKET Size in USD Million (2018–2027)
  11. APP ANALYTICS MARKET BY REGION, Market Size in USD Million (2018–2027)

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About Forencis Research

Forencis Research is a B2B market research, intelligence and advisory firm engaging in market research and consulting services across leading industries, globally. Our robust and meticulous research team provides high growth and niche syndicated reports, customized reports and consulting reports to the diverse global fortune clientele and intellectual institutions. Forencis Research database is a constantly evolving pool of reports and white paper studies which helps companies to foster accelerated revenue growth in global and regional markets. Forencis Research delivers market research and consulting reports on high growth markets to help companies dominate their competition and set themselves apart by attaining increased revenue growth. To enable exclusive insights around the target market, Forencis Research employs robust research Methodology & Design which includes data acquisition, data synthesis and data correlation, through Primary and Secondary Research. Through the obtained data, Top-down and bottom-up methods are exercised to attain and verify data sanity within the entire market. This market data is yet again correlated with Forencis Research’s internal database before presenting it in any of our final publications. These methods of data correlation and amalgamation benefit us to put forward accurate market estimates enabling our clients to transform their business, markets and most importantly their “REVENUES”.

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